Hi, I am Kathryn

ABOUT

I’m a Senior Art Director and Visual Designer based in Sydney. For more than 10 years, I have been passionately art directing and designing for clients across Australia and New Zealand. I have a background in branding and print design, but have spent the past 7 years focusing on creative and visual solutions for the digital environment. 

I have worked among digital agencies and product design companies to lead conceptual campaigns and digital products for some of Australia’s largest beer and wine brands, luxury vehicles, banking services, healthcare startups, recruitment, and consumer electronics companies.

I have lead teams of junior to senior designers, and enjoy working collaboratively with clients and colleagues to craft experiences that are both delightful and useful for people. Experience includes branding, identity design, print design, publications, digital advertising, integrated campaigns, social media, digital product design.

I like to develop honest, authentic relationships with an injection of humour and joy. I have excellent verbal and written communication skills, an am proficient in presentation delivery & client liaison. I am easily adaptable to new teams, processes and challenges.

I believe creative thinking is a way of life, a powerful perspective that can help shape our experiences in and of the world.


EXPERTISE

Specialist Skills:

  • Ideation/Workshop facilitation
  • Product Branding
  • Conceptual Art Direction
  • Design Direction
  • Design Implementation
  • Information Architecture
  • Wireframing

Proficient in:

  • Sketch
  • Invision
  • Zeplin
  • Photoshop
  • Indesign
  • Illustrator

Understand core concepts:

  • Lean canvas
  • MVP
  • Human Centered Design
  • Brand strategy
  • Agile methodology
  • User research & testing
  • Responsive design
  • Modular design
  • html
  • CSS

EXPERIENCE

Senior Art Director / Product Designer
Simple Machines
– Software and Engineering Consultancy
www.simplemachines.com.au
2016 – 2017 (1 year 6 months)

Senior Art Director / Senior Designer
Fluency
– Digital Product Studio
www.fluency.com.au
2015 – 2016 (6 months)

Freelance Art Director
2014 – 2015 (1 year 6 months)

Digital Art Director
The White Agency
– Digital Advertising Agency
www.thewhiteagency.com.au
2012 – 2014 (2 years 4 months)

Senior Designer
The White Agency
– Digital Advertising Agency
www.thewhiteagency.com.au
2011 – 2012 (7 months)

Creative Lead / Design Director
The Studio Dreams
– Digital Advertising Agency
www.thestudiodreams.com.au
July 2010 – July 2011 (1 year 1 month)

Art Director & Senior Designer
Self Employed / Freelance
www.iamkathryn.com
2009  – 2010 (1 year 5 months)

Designer (Contractor)
Tank Studio
– Branding Agency
www.tankstudio.com.au
2009  – 2010 (5 months)

Designer
Seven (NZ)    
– Multidisciplinary Studio
www.seven.co.nz
2008  – 2009 (1 year)

Designer
Shine (NZ)
– Boutique Advertising & Strategy
www.shinelimited.co.nz
2007 – 2008 (9 months)

Junior Designer
Lost Enterprises Clothing Manufacture (NZ)
– Graphic Design & Clothing Apparel
2004  – 2007 (3 years)

 


Education & Achievements

2012
Caxton Cadet - 48hr pitch , Annual Caxton Awards, Hunter Valley, NSW

2006
Auckland University of Technology (AUT) Bachelor of Art and Design [First Class Honours].

Exhibitor & speaker at Fast Type Slow Type, 5th Annual St Bride Conference, Birmingham, UK.

Student spokesperson at AUT Design and Creative Technologies Graduation Ceremony.

AUT Post Graduate full fee scholarship.

2005
AUT Bachelor of Art and Design (Graphics). 
Best Awards Finalist/ Student Graphic Section.
Speaker AUT Graduate Exhibition Opening.

2004
AUT Excellence Award - Fuji Professional Achievement Award.

2003 - 2005
AUT Undergraduate Scholarship.


REFERENCES

Patrick Wadden - Senior Product Designer
Simple Machines
+61 412 566 385

Ben Hockley - Director
Fluency
+61 415 654 662

Mike Barry - Creative Director
The White Agency
+61 2 8417 7100
mike.barry@thewhiteagency.com.au