Hi, I am Kathryn

ABOUT

I'm an Art Director and Creative Thinker based in Sydney. For more than 8 years, I have been passionately designing and art directing for clients across Australia and New Zealand. I have a background in branding and print design and more recently have directed projects for the digital environment. I find great excitement in generating creative solutions that solve a business problem and see it come to life across a range of touch-points.

I am passionate about the details but understand the big picture. I have lead teams of junior to senior designers, and enjoy working collaboratively with clients and colleagues.

I like to create honest, authentic relationships, knuckle down when it matters and be a little ridiculous when it counts.

Creative thinking is a way of life, a constant pursuit for improvement is something that drives me to continue to question and explore the unknown. 


EXPERTISE

Creative Concept & Art Direction
Excellent conceptual abilities and creative direction across channels, integrated campaigns and platforms. A strategic thinker, motivated by creatively solving business requirements across multichannel ecosystems.

A highly detailed and systematic approach to design delivery for small and large scale projects. Experience includes branding, identity design, print design, publications, digital advertising, cross channel platforms, social media, IA, UX & UI design.

User Centered & Digital Technologies
Collaborates seamlessly with experience architects to provide user centred design solutions. Confident understanding of web concepts and development languages. Enjoy collaborating with creative technologists, front and back end developers, to prototype and test interactive concepts across responsive platforms and devices.

Communication & Attitude
Excellent verbal and written communication skills, proficient in presentation delivery & client liaison. Easily adaptable to new teams and processes.


EXPERIENCE

Digital Art Director
The White Agency
– Digital Advertising Agency
www.thewhiteagency.com.au
2012 – 2014 (2 years 4 months)

Senior Designer
The White Agency
– Digital Advertising Agency
www.thewhiteagency.com.au
2011 – 2012 (7 months)

Creative Lead / Design Director
The Studio Dreams
– Digital Advertising Agency
www.thestudiodreams.com.au
July 2010 – July 2011 (1 year 1 month)

Art Director & Senior Designer
Self Employed / Freelance
www.iamkathryn.com
2009  – 2010 (1 year 5 months)

Designer (Contractor)
Tank Studio
– Branding Agency
www.tankstudio.com.au
2009  – 2010 (5 months)

Designer
Seven (NZ)    
– Multidisciplinary Studio
www.seven.co.nz
2008  – 2009 (1 year)

Designer
Shine (NZ)
– Boutique Advertising & Strategy
www.shinelimited.co.nz
2007 – 2008 (9 months)

Junior Designer 
Lost Enterprises Clothing Manufacture (NZ)
– Graphic Design & Clothing Apparel
2004  – 2007 (3 years)

 


Education & Achievements

2012
Caxton Cadet - 48hr pitch , Annual Caxton Awards, Hunter Valley, NSW

2006
Auckland University of Technology (AUT) Bachelor of Art and Design [First Class Honours].

Exhibitor & speaker at Fast Type Slow Type, 5th Annual St Bride Conference, Birmingham, UK.

Student spokesperson at AUT Design and Creative Technologies Graduation Ceremony.

AUT Post Graduate full fee scholarship.

2005
AUT Bachelor of Art and Design (Graphics). 
Best Awards Finalist/ Student Graphic Section.
Speaker AUT Graduate Exhibition Opening.

2004
AUT Excellence Award - Fuji Professional Achievement Award.

2003 - 2005
AUT Undergraduate Scholarship.


REFERENCES

Mike Barry - Creative Director
The White Agency
+61 2 8417 7100
mike.barry@thewhiteagency.com.au

Sam Court - User Experience Director
The White Agency 
+61 2 8417 7100
sam.court@thewhiteagency.com.au

Mitch Seeto - Associate Creative Director
The White Agency 
+61 2 8417 7100
mitch.seeto@thewhiteagency.com.au