A new challenge every day.

In the lead up to summer, XXXX Summer Bright Lager threw down a challenge. They wanted to capture the true essence of the Aussie summer and put more beers in hand. The XXXX Summer Bright audience was hungry for new experiences, they loved summer, and they loved Instagram. We challenged the audience to daily missions for their chance to win big. By hashtagging #YouIn, people shared their experiences of “living in the moment”.

This campaign was led digitally through social channels and branded platforms. Responsibilities included; leading visual direction for all campaign and platform assets, developing key visuals and display media, and directing design production through to implementation and post launch.


Community Mission Winners

Instagram your tee

As a second installment of the You In Campaign, an on premise activity was launched to boost sales and provide new incentives for the Summer Bright Lager community. 'Instagram Your Tee' leveraged the existing platform, adding additional functionality to enable users to upload their Instagram images and create their own custom t-shirt. Campaign assets were developed to support the on-premise activity.