SPANNER & THONGS ACADEMY

The XXXX GOLD man belongs to a proud and engaged community where DIY innovation is celebrated. The Spanner and Thongs academy was launched as a response to the proactive inventions that were shared among the XXXX GOLD Facebook fans. We Identified influential community members to judge new entries, amd established a social media campaign that encouraged the community to build upon their enthusiasm for the brand and embrace their Australian ingenuity. While much of the content was distributed throughout Facebook, a responsive campaign platform was designed and implemented to create a cohesive brand experience, a single point of data capture and tool for moderation of entries. 


Responsibilities included; visualising the initial strategic idea for all campaign and platform assets and directing design production through to implementation.

 

spanne_01.jpg
xxxxspanner_02.jpg

XXXX ISLAND IPAD APP

XXXX GOLD required an application to promote XXXX Island, and capture audience details at branded events. The solution resulted in a simple tablet based application where brand ambassadors could easily interact with the audience to showcase the Island and encourage data capture through a simple competition entry. An Admin tool was also required to enable minor content updates and manage the specific content captured at events.

xxxxapp_02

XXXX GOLD SURVEY

XXXX GOLD required a survey to find out more in-depth information about it's primary drinkers. An interactive survey was created to provide an engaging brand experience for XXXX drinkers, while creating a data capture tool that could be easily adapted to other LION brands.

 

xxxxsurvey_01
xxxxsurvey_02