SPANNER & THONGS ACADEMY
The XXXX GOLD man belongs to a proud and engaged community where DIY innovation is celebrated. The Spanner and Thongs academy was launched as a response to the proactive inventions that were shared among the XXXX GOLD Facebook fans. We Identified influential community members to judge new entries, amd established a social media campaign that encouraged the community to build upon their enthusiasm for the brand and embrace their Australian ingenuity. While much of the content was distributed throughout Facebook, a responsive campaign platform was designed and implemented to create a cohesive brand experience, a single point of data capture and tool for moderation of entries.
Responsibilities included; visualising the initial strategic idea for all campaign and platform assets and directing design production through to implementation.
XXXX ISLAND IPAD APP
XXXX GOLD required an application to promote XXXX Island, and capture audience details at branded events. The solution resulted in a simple tablet based application where brand ambassadors could easily interact with the audience to showcase the Island and encourage data capture through a simple competition entry. An Admin tool was also required to enable minor content updates and manage the specific content captured at events.
XXXX GOLD SURVEY
XXXX GOLD required a survey to find out more in-depth information about it's primary drinkers. An interactive survey was created to provide an engaging brand experience for XXXX drinkers, while creating a data capture tool that could be easily adapted to other LION brands.