Sprockets

The engineering team at Simple Machines are an active and engaged group of subject matter experts, both internally and externally to the organisation. 

Sprockets has been created to provide a dedicated blogging environment for recent experiments, discoveries and articles written by the engineering team.

We wanted the branding and visual direction to represent thought leadership but remain playful, inclusive and approachable. The word mark draws references to written code while achieving a clean and contemporary aesthetic. 

kathryn scott